The Rockdale Reporter, June 24, 1948. Ford Showing Here Friday and Saturday Draws Record Crowd. More than 3500 attended the Gaither Motor Company showing of the new 1949 Ford here last Friday and Saturday as they saw and rode in the new model. . . . The local firm joined the 6500 Ford dealers throughout the country to play host to the public for the first time since before the war.
The local show was in typical carnival fashion. Pennants and banners decorated the showroom, balloons and favors were given away, and the Salty Swing Band played for the Saturday afternoon showing. . . .
"I have been a Ford dealer for thirty-seven years and I can truly say that the public acceptance of this all new Ford is the biggest thing I have ever seen happen in the Ford Business," Mr. Gaither, one of Texas' oldest dealers, concluded.